Sparta introduces a new space where football meets fashion and technology.
The Fanbutik isn’t your typical fan shop. It’s a curated destination that redefines how supporters can embody their club identity – with style, subtlety, and everyday wearability.

The Fanbutik is a modern boutique located right next to epet ARENA, bringing AC Sparta Praha’s merchandise into the world of contemporary urban fashion. Inside, you’ll find collections of clothing and accessories designed to be worn seamlessly – at the stadium, at work, in a meeting, or out in the city.

This isn’t about loud slogans or generic fan gear. The collection is built on minimalist design, premium materials, and understated nods to Sparta’s heritage. Fanbutik is all about detail, elegance, and refined style.

The Fanbutik reimagines the shopping experience by blending the elegance of a boutique with the innovation of a seamless self-service system.

• Open 24/7 – shop whenever inspiration strikes, without lines, without waiting.
• Personal service by day – our team is here to guide your choice and perfect your look.
• Effortless autonomy by night – evenings, weekends, and holidays transform the boutique into a fully self-service experience.

Entering self-service mode is as refined as the space itself:

1. Open the DoKapsy app by ČSOB and log in with your banking identity.
2. Select the pieces that speak to your style.
3. At checkout, simply scan the QR code and pay by card or mobile.

The process is swift, secure, and intuitive—designed to match the sophistication of the Fanbutik itself.

At the Fanbutik, technology meets sophistication, creating a retail journey unlike any other.

• AI-powered AR mirror – step into the future of fashion. Virtually try on pieces, capture your look, and share it instantly on social media.
• Next-generation payment systems – with solutions from ČSOB and Mastercard, transactions are seamless, secure, and contactless.
• Exclusive benefits for Sparta Card holders – enjoy curated offers, cashback rewards, and loyalty privileges designed for true connoisseurs.

Every detail is crafted to make shopping not just effortless but extraordinary.